According to the CMA on Tuesday, Microsoft's offer now focuses solely on acquiring the cloud streaming rights for all current and future Activision games released within the next 15 years, but limited to the European Economic Area.
As part of the deal, the cloud streaming rights outside of the European Economic Area will be transferred to Ubisoft Entertainment once the acquisition is finalized.
However, it's important to note that this doesn't serve as an approval. CMA Chief Executive Sarah Cardell emphasized that they will conduct a meticulous and impartial assessment of the restructured deal, carefully considering its impact on competition, while taking third-party comments into account.
Microsoft and Ubisoft Strike a New Deal for Cloud Gaming Market
In an effort to promote open and effective competition driving innovation and choice in the growing cloud gaming market, Microsoft and Ubisoft have reached an agreement. This partnership will grant Ubisoft the cloud streaming rights to Activision Blizzard's games.
According to Microsoft's Vice Chair and President, Brad Smith, Ubisoft will compensate Microsoft through a "one-off payment and through a market-based wholesale pricing mechanism." This includes an option that supports pricing based on usage.
This deal will not only benefit Ubisoft but also bring cloud streaming access of Activision Blizzard games to a wider audience, further enhancing Ubisoft's content offering through its subscription service Ubisoft+.
A new investigation will be conducted, with a deadline for a decision set for October 18th. The specifics of the agreement aim to ensure fair competition and ongoing innovation in the cloud gaming sector.
Activision has yet to comment on the matter.
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