As National Tequila Day is upon us, there's no better way to celebrate than by raising a glass with your favorite celebrity. In recent years, a wave of celebrity-owned and celebrity-branded tequilas has flooded the market, each one adding its unique flavor to the classic margarita. We've had the pleasure of sampling some of these bottles for our Weekend Sip column, and we thought it would be fitting to revisit them just in time for your National Tequila Day festivities.
Casamigos: George Clooney's Smooth Creation
One name that stands out in the world of celebrity-owned tequila is George Clooney. In 2013, he partnered with nightclub impresario Rande Gerber to create Casamigos. What sets this tequila apart is its dedication to being the antithesis of a typical margarita tequila. "Our idea was to make the best-tasting, smoothest tequila whose taste didn't have to be covered up with salt or lime," Clooney explained at the time of the tequila's release. However, that doesn't mean you can't mix it. Whether sipped neat or artfully blended into a cocktail, Casamigos has become a resounding success, eventually leading Clooney and his partners to sell the brand for an astonishing $1 billion.
Cincoro: Michael Jordan's Slam Dunk
After retiring from a legendary NBA career, what does one do next? For Michael Jordan, the answer was clear: dive into the world of tequila. Together with some NBA team owners, he launched Cincoro—a tequila that epitomizes elegance with its long-necked, multi-sided bottle. Emilia Fazzalari, one of the masterminds behind the brand, assured us that only the "highest quality" agave is used in crafting this exceptional spirit. Recently, they even unveiled a remarkable $350 bottle, taking Cincoro to new heights of luxury and sophistication.
Villa One: Nick Jonas' Melodic Blend
Amongst the ranks of the tequila game, pop star Nick Jonas shines bright with his brand, Villa One. In 2019, Jonas and fashion designer Nick Varvatos joined forces to create a tequila that embodies their shared passion. Originally planning to collaborate on a fragrance, their love for tequila steered them in a new direction. When asked how he enjoys Villa One, Jonas revealed that he savors it in a spicy margarita or explores its delightful flavors in a Bloody Maria—a refreshing twist on the classic Bloody Mary.
On this National Tequila Day, be sure to raise a glass and savor the craftsmanship and creativity of these celebrity-owned brands. Cheers to the perfect fusion of fame and flavor!